WordPress = a website Content Management System (CMS)
SEO = Search Engine Optimization
WordPress SEO = optimizing your WordPress settings and your website content with the intention of (and hopefully resulting in) higher search engine rankins
WordPress SEO Tips and How-To
2 links will provide you with bunches of information (usable or not is up to you — or hire me). They won’t just get you started; they’re great time-tested resources that you can continue to revisit and refine your site with. Without further ado:
- http://codex.wordpress.org/Search_Engine_Optimization_for_Wordpress (WordPress’s site, go figure)
- http://www.seomoz.org/blog/how-to-perform-the-worlds-greatest-seo-audit (SEO Site Audit information, applicable to any publishing platform, including WordPress) — includes a link to Screaming Frog SEO Spider Tool software
To accomplish the metadata and site tweaking side of Search Engine Optimization, you can’t go wrong with the WordPress SEO by Yoast plugin.
Do you have any other favorite resources for WordPress SEO?