Lead Generation Campaign Breakeven Calculator
Determine how many leads it will take to break even on your LeadGen campaign.
Breaking even is never the goal of a LeadGen campaign, but knowing your required number of leads makes it much simpler to determine your target return on investment (ROI), more specifically called return on ad spend (ROAS) for PPC.
For example, if your breakeven number of leads is 100 (an ROI of 1x), then you’ll have a 2x ROI if your campaign generates 200 leads, assuming your spend does not increase.
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