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How to Create Video for Real Estate, a Free Realtor.com PDF

By Clifford P on November 16, 2011

Realtor.com released a PDF to provide a brief introduction into video for Real Estate. There aren’t any “do this and kabloom” amazing tips or anything, but it’s straight-forward.

Highlights

  • 82.5% of Internet viewers watch video online…and it’s getting even bigger. (comScore Online Video Rankings, February 2011)
  • 75% more videos were viewed in December 2010 than there were in December 2008. (comScore Online Video Rankings, February 2011)
  • Less than 1% of agents using video, there’s a huge opportunity for agents to start building video and engage this large group of consumers that’s used to viewing them. (REALTOR.com Study)

10 tips to help you deliver compelling footage, and bring out your inner real estate movie star

  1. Keep it short
  2. Keep it focused on the subject at hand
  3. Prepare a script
  4. Videos of listings are a great idea
  5. Make an “About Me” video
  6. Video some testimonials
  7. Community videos display your local expertise
  8. Consider nearby shops and businesses too
  9. Call to Action: Invite viewers to do something
  10. Share and promote your videos

For all your real estate media ideas, we invite you to contact us to realize the potential and value TourKick delivers… a Total Knock-Out!

Posted in Advice/Tips/How-To.
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