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<ul> <li>Current annual revenue: <strong></strong></li> <li>Desired growth: <strong>+% (+)</strong></li> <li>Desired annual revenue: <strong></strong></li> </ul> <h1>Recommended total annual marketing spend: <em><strong> ( monthly average)</strong></em></h1> This calculation was influenced by the <strong>Small Business Administration’s (SBA) <a href=”https://www.sba.gov/taxonomy/term/15051?page=37″ target=”_blank” rel=”noopener”>recommendations</a></strong> for businesses with less than $5 million in annual revenue with a gross profit margin of at least 12%. <p><strong>What do you think of this number – about right? shockingly high?</strong></p> <p>Well, that’s what we’re here for – to educate you so you can improve your business. It’s actually in line with research (i.e. businesses like yours, possibly your direct competitors) and could even be a little conservative.</p> <hr> <h2>Want even more details?</h2> <p><a href=”https://www.gartner.com/en/marketing/research/the-annual-cmo-spend-survey-2020-part1″ target=”_blank” rel=”noopener”>Research from Gartner</a> reveals that even large corporations set marketing budgets based on gross revenue, <strong>averaging 11.1% from 2014 to 2020, with 68% planning to increase their spending on marketing technology and allocating 59% of their total marketing budget toward owned and digital channels</strong> such as social marketing, the website, SEO, and mobile marketing.</p> <p>These numbers are confirmed by <a href=”https://cmosurvey.org/results/” target=”_blank” rel=”noopener”>The CMO Survey</a> (research performed by Duke University, funded by Deloitte), which includes data specific to <strong>B2C Service businesses.</strong></p> <p>Now you’re wondering, “Would I spend all that just on Facebook ads?” <strong>Ha, no way!</strong></p> <p>Marketing’s budget may be allocated to various endeavors:</p> <ul> <li>market penetration (existing offerings into existing markets)</li> <li>product/service development (new offerings into existing markets)</li> <li>market development (existing offerings into new markets)</li> <li>diversification (new offerings into new markets)</li> </ul> <p>Depending on your business’ stage and goals, your marketing spend might be allocated to these areas:</p> <ul> <li><strong>Strategy:</strong> the “Ps of the Marketing Mix”, market research, competitive research, branding/re-branding, quarterly planning and prioritizing, determining and evaluating Objectives and Key Results (OKRs), customer journey mapping, pricing</li> <li><strong>Website:</strong> initial build or redesign, speed optimization, analytics and pixels, blogging and content marketing, user experience (UX), conversion rate optimization (CRO), search engine optimization (SEO)</li> <li><strong>Advertising:</strong> pay-per-click advertising (PPC), retargeting, promotional pricing, buying leads (e.g. HomeAdvisor), and more</li> <li><strong>Technology:</strong> implement, integrate, automate, aggregate, analyze, dashboard, call tracking, database cleansing</li> <li><strong>Relationships:</strong> personalization, social media, soliciting and replying to online ratings and reviews, phone check-ins, email newsletter, networking group memberships, in-person and virtual events, podcasts, loyalty programs</li> <li><strong>Print:</strong> business cards, brochures, fliers, coupons, gift cards, promotional/giveaway items</li> <li><strong>Traditional/Offline:</strong> cold calling, billboards, partnerships and sponsorships, direct mail, win-back/reminder postcards, building signage, media buying (TV, radio)</li> <li><strong>Training:</strong> documentation, talent/skill development, innovate, internal feedback loop, customer experience (CX)</li> </ul> <p>We help local service businesses determine their marketing plans and can implement pretty much any of your marketing needs.</p> <p>Contact us with any questions, and we’d be glad to help!</p>
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Marketing Calculators & Tools
Lead Generation Campaign Breakeven Calculator
Free Online Marketing Report
Recommended Marketing Spend Calculator
HighLevel: A2P 10DLC Registration Template
Proration Calculator
Websites
Free Privacy Policy Generator
Website Accessibility Tax Credit
Fastest WordPress Hosting
Gravity Forms Tips
Perfect Gravity Forms SPAM Blocking
Plugins
How to Think about SEO
Portfolio
Blog
Cloudflare Setup
Marketing Learned from Jesus
Accept Payments w/o Subscription
Spy on your Competitors’ Google Ads
Contact Us
Book Appointment
LeadGen Agency Education
HighLevel Tips
Our GHL YouTube Playlist
All GHL Terminology
Common High Level Software Questions and Why to Choose GHL
Value-Based Pricing Notes
Custom Photo Gallery on HighLevel (GHL) Websites
Automatically Blocking Social Media Spam DMs in HighLevel
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