Lead Generation Campaign Breakeven Calculator

Determine how many leads it will take to break even on your LeadGen campaign.
Breaking even is never the goal of a LeadGen campaign, but knowing your required number of leads makes it much simpler to determine your target return on investment (ROI), more specifically called return on ad spend (ROAS) for PPC.
For example, if your breakeven number of leads is 100 (an ROI of 1x), then you’ll have a 2x ROI if your campaign generates 200 leads, assuming your spend does not increase.

"*" indicates required fields

Please enter a number from 500 to 1000000.
Amount to spend on SEO, PPC, etc for the duration of the campaign (e.g. $5,000 for 1 month or $60,000 for 1 year)
Please enter a number from 1 to 100000.
Customer lifetime value (CLV) is the average revenue per customer (one or multiple transactions) from all their purchases over their entire relationship with your company.
Please enter a number from .01 to 100.
What percentage of leads (e.g. submit online quote request form) actually become customers?
Please enter a number from .01 to 100.
We want to avoid negative ROI so we compare spend to profit, not spend to gross revenue
This field is for validation purposes and should be left unchanged.