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Every Business Should Have A Verified Social Media Profile

By Clifford P on May 7, 2024

If you’re running ads on Facebook, get verified on Meta. If you’re running ads on Twitter, get verified on X. And true for any other social media networks your social profile is active on.

Table of Contents

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  • Why Get A Verified Profile?
    • Better Organic Reach
    • Doesn’t cost you meaningfully more
    • Additional support
    • May Protect Your Brand’s Reputation
    • Exclusive Features
  • How to Get a Verified Social Media Profile

Why Get A Verified Profile?

Besides your “blue checkmark” being a visual indicator of “this is the official account,” there are numerous benefits to being verified for your personal brand or organization’s profile.

Better Organic Reach

If your profile is verified, your organic posts get more reach.

You run ads to get more views.

If you’re running ads, you should also be posting regularly because it keeps your page looking active and helps those curious about you before clicking your ad to learn more about you.

Especially if you’re paying to Boost posts on Facebook–which is usually a complete waste of money–take a few of those dollars away from Boosts and put it toward having a Meta Verified profile.

  • On Instagram and Facebook, subscribers will be featured as a Meta Verified business, including appearing at or near the top of search results and as a recommended verified business to follow in feed.
  • WhatsApp business subscribers will receive additional premium features including the ability to create a custom WhatsApp page that is easily discoverable via a web search, and multi-device with chat assignment support so multiple employees can respond to customers.
Expanding Meta Verified to Businesses on September 19, 2023

Doesn’t cost you meaningfully more

You’re likely spending more than ~$20/mo on ads so just add this additional to your budget.

Additional support

If you’re running ads yourself–or even if via a tool or agency–you might want to contact Meta’s Support if you need help with accessing your account or other troubleshooting.

May Protect Your Brand’s Reputation

Your brand works hard to portray itself in a specific way–luxurious, price leader, fun-loving, environmental–but imposter accounts can sometimes pollute your brand’s reputation. Some social media networks help avoid this. For example, Meta’s upgraded membership includes “proactive impersonation monitoring” for added brand protection.

Exclusive Features

While not reason enough to upgrade, you’ll get benefits like exclusive stickers on Instagram Stories and Reels.

On X, depending on your subscription level, you won’t see ads, you can get monetized, you’ll get Media Studio, and you’ll get access to their Grok AI system.

How to Get a Verified Social Media Profile

If you upgrade through your website browser instead of the native mobile app, you might save a few dollars per month.

Here are the social media profile upgrade links:

  • Meta: Facebook, Instagram, WhatsApp (price is for one but offers a bundle discount for multiple)
  • Although Twitter/X Premium Basic is a paid upgrade, it does not include a profile checkmark so you should go for X Premium+

TikTok does not sell profile verification, kind of like how IG used to be–you had to be a public figure. Getting that blue tick on your account is valuable, but it’s not for sale on TikTok.

Posted in Advice/Tips/How-To.
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