A recent episode titled Think Outside the Business Card (September 6, 2011, video below) addresses the issue of Realtors saying, “I work for XYZ Realty,” when they get asked what they do. Essentially, it’s dry and doesn’t invite a relationship. The Ticker Show is one of many who suggest using video because of its unparalleled ability to connect with audiences. You can view the embedded video starting at 2:36:
There are some people who put a link or QR Code on the back of their business card with a ‘welcome’ or ‘nice to e-meet you’ type of video. You can’t go wrong with video.
I hope this segment encourages you to take a chance on video. Don’t worry, it’ll be successful. Just contact us.