This technical talk (it might be over your head) is the basis for this post’s content. Actionable highlights–for easier understanding and reference–are below. Speakers: @paul_irish, @egsweeny, @AmirRachum Users care most about site speed, 3x more than how the site looks Performant sites are profitable sites. Bounce rates for longer loading times I know it’s hard to believe, but we actually are that impatient. Types of performance goals to consider There’s nothing more painful than having to layer performance on top of a fundamentally non-performant site. The business doesn’t care about having a fast site. It cares about making money. Visual definitions of First Paint, First Contentful Paint, First Input Delay, and Time To Interactive Site Speed Tools PageSpeed Insights (PSI) to find out how quickly real world Chrome users (CrUX) and “the lab” can load your siteLighthouse Stack Packs (coming soon) to give recommendations for performance, accessibility and other best practices based on your site’s underlying technology (e.g. WordPress)Google Search Console to monitor and investigate your site, recently adding a “Speed” enhancement to find all your site’s slow, average, and fast URLs and view speed trends after making changes. Its “Page Grouping” feature guesses which slow URLs have a similar experience/structure and therefore it’s likely to be able to fix all of the URLs within a single group with the same technical fix.The Chrome Developer Tools Performance panel is demoed in the video (22:00) and documented in the “Analyzing Runtime Performance” articleThe PageSpeed Insights API lets you get a JSON report, such as to create your own monitoring tool on a regular intervalCompare the CrUX for one or all competitors within an industry via BigQueryRequest Map and Third-Party Web to find the performance pain caused by third party assets (e.g. Google Analytics, Facebook Pixel, AddThis, Amazon Ads) on your siteChrome ElementTiming API (coming soon) to perform one-off tests of when large or developer-specified (via the ‘elementtiming’ attribute) elements are displayed on your screen Google site speed toolbox Request a WordPress site speed consultation Our website services are not related to Google’s video.