Google says Website Speed above all else – and how to improve in 2019
By Clifford P
This technical talk (it might be over your head) is the basis for this post’s content. Actionable highlights–for easier understanding and reference–are below.
Users care most about site speed, 3x more than how the site looks
Performant sites are profitable sites.
I know it’s hard to believe, but we actually are that impatient.
There’s nothing more painful than having to layer performance on top of a fundamentally non-performant site.
Speed is your best friend.
The business doesn’t care about having a fast site. It cares about making money.
Site Speed Tools
PageSpeed Insights (PSI) to find out how quickly real world Chrome users (CrUX) and “the lab” can load your site
Lighthouse Stack Packs (coming soon) to give recommendations for performance, accessibility and other best practices based on your site’s underlying technology (e.g. WordPress)
Google Search Console to monitor and investigate your site, recently adding a “Speed” enhancement to find all your site’s slow, average, and fast URLs and view speed trends after making changes. Its “Page Grouping” feature guesses which slow URLs have a similar experience/structure and therefore it’s likely to be able to fix all of the URLs within a single group with the same technical fix.
Request Map and Third-Party Web to find the performance pain caused by third party assets (e.g. Google Analytics, Facebook Pixel, AddThis, Amazon Ads) on your site
Chrome ElementTiming API (coming soon) to perform one-off tests of when large or developer-specified (via the ‘elementtiming’ attribute) elements are displayed on your screen
Google says Website Speed above all else – and how to improve in 2019
This technical talk (it might be over your head) is the basis for this post’s content. Actionable highlights–for easier understanding and reference–are below.
Speakers: @paul_irish, @egsweeny, @AmirRachum
Site Speed Tools
Our website services are not related to Google’s video.