http://www.slidedeck.com/blog/73-must-measure-metrics-for-your-online-business/ Thanks, SlideDeck!
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Online Marketing and Advertising – Comprehensive Glossary
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YouTube Analytics – Audience Retention (Drop-Off) Metrics
YouTube’s been rolling out a lot of great new features in the last few months, but YouTube Audience Retention (i.e. Drop-Off) metrics was my favorite pseudo-enterprise-level-service addition. It lets you see where viewers stopped watching. For example, within the first 10-seconds, 30-seconds, or 60-seconds (common drop-off points in online video). You get to watch your …
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Annotate websites and share your edits (Freebies)
Publish annotations for any website Markup any website and share your annotations: http://markup.io/ Allow Screenshot-ed Feedbacks on your own Site Add a magical “take a screen shot, annotate it, and submit it” button to your own website: http://www.jotform.us/wishbox/ Why? Showing is better than telling. A picture is worth a thousand words. It improves communication. What …
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DIY iPhone Videos for Real Estate
We here at TourKick provide professional-quality, High-Definition (HD) videos and other techie services. For those Realtors out there who want to discover (and possibly master) DIY Video, it doesn’t get any easier than using an iPhone, because it’s always with you. For step-by-step instructions, along with how-to videos, check this out: http://next.inman.com/2011/11/super-simple-tips-for-getting-started-with-video-on-your-iphone/ And when you …
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Video: “WordPress, the Category Killer” for Real Estate Websites
In case you didn’t know, TourKick provides technology services like WordPress websites and hosting. Most clients either already have WordPress and need some tweaks or want WordPress. But for those of you who need a new or improved website and don’t know about or don’t yet love WordPress, here’s a video from the 2010 Real …
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How to Create Video for Real Estate, a Free Realtor.com PDF
Realtor.com released a PDF to provide a brief introduction into video for Real Estate. There aren’t any “do this and kabloom” amazing tips or anything, but it’s straight-forward. Highlights 82.5% of Internet viewers watch video online…and it’s getting even bigger. (comScore Online Video Rankings, February 2011) 75% more videos were viewed in December 2010 than …
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November 2011 GTAR Edutainment Day Presentation
As a member of the Greater Tulsa Association of Realtors (GTAR), it was an honor to be asked by my fellow members to speak at the November 3, 2011 GTAR Edutainment Day. I presented about video for real estate listings, and it was very well received. Slideshows aren’t real videos, and we want “real videos …
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Video from The Ticker Show: Think Outside the Business Card
The Ticker Show is a Real Estate and Technology vlog (i.e. video blog) that has provided some great content on YouTube. A recent episode titled Think Outside the Business Card (September 6, 2011, video below) addresses the issue of Realtors saying, “I work for XYZ Realty,” when they get asked what they do. Essentially, it’s …
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True Video for Real Estate for Dummies
Have you seen our first book cover yet? I’m on a Dummies book so I’m legit; you could be too. So… how much would you pay for my book? How about free – just read the blog! Leave a comment below if there’s something you’d like to ask a question or have something to say.
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Comprehensive list of YouTube embed code options
If you’ve read some of our YouTube-related blog posts (like linking to a specific time position), you know what an embed code and/or a YouTube URL looks like. This post is the creme-de-la-creme of YouTube URLs and embed code options. Basically, reference this: http://code.google.com/apis/youtube/player_parameters.html The Overview section starts with this write-up: This document defines the …
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How much is Video worth if a picture is worth $1,000?
Frame Rate or FPS (Frames Per Second) refers to the number of unique consecutive images (i.e. frames) displayed per second in a video. It is common for video to play at approximately 24, 25, 30, or 60 FPS. In other words, TourKick videos are like having 30 unique, consecutive, HD photos displayed every second! The …
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Quote: “Video (and YouTube) are More Important Than Ever”
We could spend all our time writing blog posts about how video for real estate keeps rising to the top of real estate news and trends. It’s becoming not only more important (and, thus, more valuable) but also more recognized as a point of distinction. Following is an infographic by Postling.com that, among other things, …
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