• November 2011 GTAR Edutainment Day Presentation

    As a member of the Greater Tulsa Association of Realtors (GTAR), it was an honor to be asked by my fellow members to speak at the November 3, 2011 GTAR Edutainment Day. I presented about video for real estate listings, and it was very well received. Slideshows aren’t real videos, and we want “real videos …

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  • Video from The Ticker Show: Think Outside the Business Card

    The Ticker Show is a Real Estate and Technology  vlog (i.e. video blog) that has provided some great content on YouTube. A recent episode  titled Think Outside the Business Card (September 6, 2011, video below) addresses the issue of Realtors saying, “I work for XYZ Realty,” when they get asked what they do. Essentially, it’s …

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  • True Video for Real Estate for Dummies

    Have you seen our  first book cover yet? I’m on a Dummies book so I’m legit; you could be too. So… how much would you pay for my book?  How about free  – just read the blog!  Leave a comment below if there’s something you’d like to  ask a question or have something to say.

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  • Video is Consumer-Centric, both for Buyers and Sellers

    Inspired by this post: http://www.truegotham.com/real-estate-industry-discovers-importance-of-consumer/ Real estate is a service industry (not a products industry). Service industries, especially, need to acknowledge the central importance of the consumer (i.e. client) in their success targets. Think of a target or dart board – the customer is central. And, to my surprise, a nationwide newsletter linked to the …

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  • Comprehensive list of YouTube embed code options

    If you’ve read some of our YouTube-related blog posts (like linking to a specific time position), you know what an embed code and/or a YouTube URL looks like. This post is the creme-de-la-creme of YouTube URLs and embed code options. Basically, reference this: http://code.google.com/apis/youtube/player_parameters.html The Overview section starts with this write-up: This document defines the …

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  • YouTube Live Streaming Announced

    YouTube announced YouTube Live in April 2011 (and  announced the start of testing in September 2010). You can visit  http://www.youtube.com/live to see what’s available to watch. In addition to events currently broadcasting, YouTube Live displays events coming up in 24 hours and within 7 days. Below each upcoming video is an Add to Calendar option: …

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  • How much is Video worth if a picture is worth $1,000?

    Frame Rate or FPS (Frames Per Second) refers to the number of unique consecutive  images (i.e. frames) displayed per second in a video. It is common for  video  to play  at approximately 24, 25, 30, or 60 FPS. In other words, TourKick videos are like having 30 unique, consecutive, HD photos displayed every second! The …

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  • GTAR / NORES Authorized Tour Provider

    It’s been in the making for months now, but we’re proud to announce that… TourKick is an authorized tour provider for GTAR / NORES This means TourKick can (at no additional cost to GTAR/NORES members)… Post a link of your Unbranded  TourKick Video  link to MLS for you Upload your TourKick  photos to MLS for …

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  • Quote: “Video (and YouTube) are More Important Than Ever”

    We could spend all our time writing blog posts about how video for real estate keeps rising to the top of real estate news and trends. It’s becoming not only more important (and, thus, more valuable) but also more recognized as a point of distinction. Following is an infographic by Postling.com  that, among other things, …

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  • REALTORS: Video marketing facts you need to know!

    Facebook dominates video sharing! Videos posted on Facebook are shared 218% more than Twitter and Email combined. Don’t just upload the video to YouTube share it to your social networks. People with money watch videos Pew Internet & American Life Project reported that 78% of respondents with an annual income of $75,000+, consumed videos online. …

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  • Real Estate TV Ads vs Online Ads

    In 2009, Century 21 (C21) Real Estate announced it would stop running national television ads, choosing to spend more online. Earlier this month, C21 announced it would be getting back into TV ads in a big way–with a  2012 Super Bowl commercial, among other  TV ads to  start running  this week.  C21 will be  sharing …

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  • Video is the most critical category of real estate technology today

    Xplode! creates and promotes Real Estate Technology Conferences. On March 6, 2011, Matt Fagioli, wrote about the “5 critical categories of real estate technology today” — the first on the list being “Video — Creation & Use.” And the third on the list was “Social Media — Includes Blogging, social networks, etc” and gives an …

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