• Online Marketing and Advertising – Comprehensive Glossary

    http://www.slidedeck.com/blog/73-must-measure-metrics-for-your-online-business/ Thanks, SlideDeck!

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  • Facebook for Real Estate – January 12, 2012

    Downloadable PDF handout: [download id=”12″ format=”2″] I spent the entire day hosting mini-sessions about Facebook for Realtors. Bob Haywood presented with me. We had a nice tag-team thing going, which gave each of us occassional breaks. It was a special day for McGraw Realtors, where about a dozen associates volunteered their time, effort, and experience during these …

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  • Konami Code website examples, plugins, and JavaScript code

    The Konami Code is a sequences of keystrokes that is typically used to reveal a hidden feature of a website, often called an “Easter egg.” It’s kind of cool if you’re a little geeky or if you really like Where’s Waldo, I SPY, or other books where you get to see stuff that others don’t. …

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  • YouTube Analytics – Audience Retention (Drop-Off) Metrics

    YouTube’s been rolling out a lot of great new features in the last few months, but YouTube Audience Retention (i.e. Drop-Off)  metrics  was my favorite pseudo-enterprise-level-service addition. It lets you see where viewers stopped watching. For example, within the first 10-seconds, 30-seconds, or 60-seconds (common drop-off points in online video). You get to watch your …

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  • Adobe Photoshop Lightroom Logo

    Adobe Photoshop Lightroom 3 for the adventurous beginner

    Is it Photoshop or is it Lightroom? Adobe Photoshop Lightroom  (LR)  is a stand-alone  image-processing and media management  program that, optionally,  integrates with Adobe Photoshop (PS). The two programs serve different purposes  and one does not require the other. PS is excellent for advanced  single-image  editing. LR is sufficient for most image processing actions and …

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  • iPhone camera shutter button – POPA

    The big red button for your iPhone. Buy POPA

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  • Annotate websites and share your edits (Freebies)

    Publish annotations for any website Markup any website and share your annotations: http://markup.io/ Allow Screenshot-ed Feedbacks on your own Site Add a magical “take a screen shot, annotate it, and submit it” button to your own website: http://www.jotform.us/wishbox/ Why? Showing is better than telling. A picture is worth a thousand words. It improves communication. What …

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  • DIY iPhone Videos for Real Estate

    We here at TourKick provide professional-quality, High-Definition (HD) videos and other techie services. For those Realtors out there who want to discover (and possibly master) DIY Video, it doesn’t get any easier than using an iPhone, because it’s always with you. For step-by-step instructions, along with how-to videos, check this out: http://next.inman.com/2011/11/super-simple-tips-for-getting-started-with-video-on-your-iphone/ And when you …

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  • How to Create Video for Real Estate, a Free Realtor.com PDF

    The Realtor.com PDF is a brief introduction into video for Real Estate. There aren’t any “do this and kabloom” amazing tips or anything, but it’s straight-forward. PDF: Creating Compelling Video Designed to Engage Online Consumers Highlights 82.5% of Internet viewers watch video online…and it’s getting even bigger. (comScore Online Video Rankings, February 2011) 75% more …

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  • How to Upload a Screen Shot (UploadScreenshot.com)

    I found out about a great site today: www.UploadScreenshot.com/ How to use UploadScreenshot.com Follow basic screenshot instructions (http://www.uploadscreenshot.com/how-to-upload-a-screenshot) hint: use Alt+PrntScrn Suggestion: use a “quick and dirty” image program like IrfanView  to prep before pasting into UploadScreenshot.com hint: select an area and use Ctrl+Y to crop hint: select an area and use Ctrl+X to cut …

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  • Video from The Ticker Show: Think Outside the Business Card

    The Ticker Show is a Real Estate and Technology  vlog (i.e. video blog) that has provided some great content on YouTube. A recent episode  titled Think Outside the Business Card (September 6, 2011, video below) addresses the issue of Realtors saying, “I work for XYZ Realty,” when they get asked what they do. Essentially, it’s …

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  • Vodpod is great for collecting, viewing, and sharing videos across the Internet

     Vodpod  is like a video search engine created by humans. As they say it: We think people find the best videos on the web, not computers. So we’ve made it easy to build your own video channel to share with the world, and to tune in to channels made by other members who share your …

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