• Online Marketing and Advertising – Comprehensive Glossary

    http://www.slidedeck.com/blog/73-must-measure-metrics-for-your-online-business/ Thanks, SlideDeck!

    More
  • YouTube Analytics – Audience Retention (Drop-Off) Metrics

    YouTube’s been rolling out a lot of great new features in the last few months, but YouTube Audience Retention (i.e. Drop-Off)  metrics  was my favorite pseudo-enterprise-level-service addition. It lets you see where viewers stopped watching. For example, within the first 10-seconds, 30-seconds, or 60-seconds (common drop-off points in online video). You get to watch your …

    More
  • Annotate websites and share your edits (Freebies)

    Publish annotations for any website Markup any website and share your annotations: http://markup.io/ Allow Screenshot-ed Feedbacks on your own Site Add a magical “take a screen shot, annotate it, and submit it” button to your own website: http://www.jotform.us/wishbox/ Why? Showing is better than telling. A picture is worth a thousand words. It improves communication. What …

    More
  • DIY iPhone Videos for Real Estate

    We here at TourKick provide professional-quality, High-Definition (HD) videos and other techie services. For those Realtors out there who want to discover (and possibly master) DIY Video, it doesn’t get any easier than using an iPhone, because it’s always with you. For step-by-step instructions, along with how-to videos, check this out: http://next.inman.com/2011/11/super-simple-tips-for-getting-started-with-video-on-your-iphone/ And when you …

    More
  • How to Create Video for Real Estate, a Free Realtor.com PDF

    Realtor.com released a PDF to provide a brief introduction into video for Real Estate. There aren’t any “do this and kabloom” amazing tips or anything, but it’s straight-forward. Highlights 82.5% of Internet viewers watch video online…and it’s getting even bigger. (comScore Online Video Rankings, February 2011) 75% more videos were viewed in December 2010 than …

    More
  • Video from The Ticker Show: Think Outside the Business Card

    The Ticker Show is a Real Estate and Technology  vlog (i.e. video blog) that has provided some great content on YouTube. A recent episode  titled Think Outside the Business Card (September 6, 2011, video below) addresses the issue of Realtors saying, “I work for XYZ Realty,” when they get asked what they do. Essentially, it’s …

    More
  • GTAR / NORES Authorized Tour Provider

    It’s been in the making for months now, but we’re proud to announce that… TourKick is an authorized tour provider for GTAR / NORES This means TourKick can (at no additional cost to GTAR/NORES members)… Post a link of your Unbranded  TourKick Video  link to MLS for you Upload your TourKick  photos to MLS for …

    More
  • REALTORS: Video marketing facts you need to know!

    Facebook dominates video sharing! Videos posted on Facebook are shared 218% more than Twitter and Email combined. Don’t just upload the video to YouTube share it to your social networks. People with money watch videos Pew Internet & American Life Project reported that 78% of respondents with an annual income of $75,000+, consumed videos online. …

    More
  • Video is the most critical category of real estate technology today

    Xplode! creates and promotes Real Estate Technology Conferences. On March 6, 2011, Matt Fagioli, wrote about the “5 critical categories of real estate technology today” — the first on the list being “Video — Creation & Use.” And the third on the list was “Social Media — Includes Blogging, social networks, etc” and gives an …

    More
  • Word Count and Character Count Tools

    In the phrase “I do” there are 2 words and 4 characters (the space counts). If you can read, you know what a word is. But do you know what a character is–it’s anything, including spaces, ENTERs / line breaks, letters, and punctuation. For example, an ellipsis  “…” has 0 words and 3 characters. Word …

    More
  • YouTube linking to a specific time position

    Our example/typical YouTube video link for this tutorial is: http://www.youtube.com/watch?v=69hADT4pWWc Link to a video – Start at any time position Start playback at time position 1:20 (1 minute and 20 seconds into the video): http://www.youtube.com/watch?v=69hADT4pWWc#t=1m20s Add #t=1m20s after the video’s URL FORMAT: t=XhYmZs –> X hours, Y minutes, Z seconds NOTE: If there’s already a …

    More
  • Create an “Add to Google Calendar” button for a single event — Eventbrite & Facebook Too!

    Purpose Google Calendar is widely used You don’t have to be a GCal user yourself Avoid typos from someone adding an event manually Just share 1 event — we’re not trying to create an entire calendar — just sharing 1 event at a time But, yes, you can create an entire calendar / list of …

    More